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The Role of The Category in Brand Equity Studies: a Brand Attitudinal Segmentation Perspective.Ĭarroll, B. Manajemen Pemasaran dan Pemasaran Jasa, Bandung: Alfabeta.Ĭallaghan, William M., Wilson J Bradley. Journal of Social & Personal Relationships, 12 (3), 417-438.īuchari Alma. The Role and Measurement of Attachment in Consumer Behavior. Journal of Personality & Social Psychology 70 (3), 535-551.īall, A. NewYork: Holt, Rinehart and WinstonĪron, A., Westbay, L., 1996. Social Penetration: The Development of Interpersonal Relationships. When consumers love their brands: Exploring the concept and its dimensions, a Study of French Consumers Love Affairs. Jakarta: PT.Buku KitaĪlbert, Noel, Julie Boyer, Clarinda Mathews-Lefebrvre, Dwight Merunka and Pierre Valette-Florence. Brand Love: Towards an Integrative Model. Dissertation for the Degree of Doctor of Philosophy.Īhuvia, Aaron., Rajeev Batra, Richard Bagozzi. Northwestern University, Evanston, Illinois 1993. I love it! Towards a unifying theory of love across diverse love objects. When good brands do bad? Journal of Consumer Research, 31(1), 1-16.Īhuvia, Aron Chaim. Buku ini merupakan edisi revisi, menggunakan Bahasa Inggris dengan nomor ISBN10: 1118988957 dan ISBN13: 9781118988954.Aaker, J., Fournier, S., & Brasel, S. Pertama kali dipublikasikan pada tanggal 30 Desember 2016 oleh penerbit John Wiley & Sons, Inc., United States. Dimensi buku 216 x 274 x 15mm dengan berat sebesar 666 gram. Buku Hospitality Marketing Management Edisi Keenam dicetak dalam format hardback dan memiliki 418 halaman.
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